We are Critikal, your Strategic digital marketing agency

digital marketing, delivered fractionally
Strategic digital marketing
You get a strategic digital marketing plan built around your goals, backed by data, and ready to implement.
Using our tested framework, we analyse your audience, market, and competitors to understand where you are and define where you need to go.
The result? A complete strategy document with clear objectives, tactical recommendations, and a KPI framework to track performance.
Done-for-you digital marketing
From optimising your customer journeys to running paid campaigns, creating content, or managing your social media channels, we handle your digital marketing activities across the full funnel.
Our team plugs in where and when you need it. You stay in control: bring us in at any stage, for as much or as little as you want.
Whether you're rolling out a new campaign or filling gaps in your team, we make things happen without the usual agency overhead.
Fractional DIGITAL marketing support
You don't always need a full-time hire. Sometimes, you need the right expert in your corner.
We act as an extension of your team, bringing strategic guidance and hands-on execution across all your digital channels.
Whether steering your roadmap, mentoring your team, or keeping your marketing activities on track, we're there when it matters without the overhead.
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